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PR Lead - Virgin Holidays

Crawley, West Sussex  Further Information
Job Type
Salary: Competitive per annum plus excellent benefits
Contract: Permanent

Hours: 37.5 hours per week, Mon - Fri 09:00 - 17:30
Location: The VHQ, Crawley, West Sussex
Closing date: 17 February 2019

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In a nutshell

This is a rare opportunity to develop and deliver memorable PR campaigns as part of the award-winning Virgin Holidays team. As PR Lead, you’ll be showcasing irresistible holiday destinations and implementing a creative PR strategy to support the business in winning customers’ hearts to become the most loved travel company.
In this role you'll have the knowledge, confidence, and skill to influence and advise on all PR matters – both proactive and reactive - at all levels of the business and beyond.
Working in our amazing PR team, you will lead on multi-faceted launches and campaigns, so we're looking for someone who's a creative thinker, has a can-do approach and innovative spirit.

Day to day

Craft compelling and creative PR campaigns – Developing a PR and communications strategy for Virgin Holidays which supports key business objectives and drives brand awareness globally. Proactively identifying areas to differentiate Virgin Holidays’ positioning in the market, pushing creative ideas through to completion and achieving positive coverage.
Defend and protect the reputation of Virgin Holidays - Manage reactive lines identified through external trends and/or media enquiries, bringing in appropriate stakeholders where necessary.
Develop effective partner relationships – across key departments within Virgin and externally (tourism boards etc.) to influence decision-making and deliver collaborative PR.
Work closely with other MarComms functions - ensuring major Virgin Holidays announcements are coordinated and aligned with the internal communications and government affairs teams, as well as providing advice and guidance to customer facing teams as required. Work with the digital and marketing teams to ensure all relevant activity generated is amplified socially and that SEO opportunities are maximised.
Play a key role in the crisis management team – advising and challenging where appropriate to ensure the customer is at the heart of decision-making, and relevant information is shared openly and succinctly to protect the Virgin Holidays brand. This role involves being on call out of hours on a PR team rota, managing and responding to daily reactive issues spanning Virgin Atlantic and Virgin Holidays.
Budget handling and agency management – will have oversight of the Virgin Holidays PR budget and will manage agency partners who support the smooth running of the PR function, working with them to deliver project objectives and maximum success. You will measure and assess the effectiveness of the Virgin Holidays PR function against an agreed set of targets.
Nurture media relations – you will possess an excellent understanding of the UK media landscape, with an emphasis on travel, leisure, transport and business journalists. You will oversee and manage the press trip programme and ensure it reflects the strategic priorities of the business and you’ll work with the wider press office team on media relations across travel and international titles.
Support and advise the Virgin Holidays Leadership team – setting up profile opportunities and interviews, escorting media opportunities and providing advice on messaging, tone and delivery. Working closely with them to ensure the PR plan is supporting the commercial needs of the business.

About you

Do you have demonstrable track record of experience in PR and content creation, operating at a senior level in a dynamic organization – either in-house or agency-side? Then this could be the role for you.
Strong verbal and written communication skills are critical, along with the creative flair to develop, fine-tune and execute a successful, impactful PR campaign to a set budget. With strong business acumen you'll build credible, enduring relationships and deploy good judgement when gauging which messages or issues to focus on. You'll be a confident and effective decision maker, a phenomenal teammate who thrives working in a dynamic environment.
Does the above sound like you? Then we'd love to hear from you.

The perks

Our pioneering spirit and passion keeps our brand vibrantly alive. That's why we give our people the rewards that they deserve. We have a whole host of benefits in place to help you enjoy life to the full, as well as a world of travel opportunities including up to seven flights a year to a wide range of fabulous Virgin Atlantic global destinations. We also offer a competitive benefits package including pension and private medical schemes, life assurance, child care vouchers and excellent discounts across the Virgin Group of companies. We appreciate that life is busy, so when operationally possible remote working is available.

Be you - our differences make us stronger 
Virgin Atlantic and Virgin holidays are equal opportunities employers and positively encourage applications from suitably qualified and eligible applicants regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Our aim is to employ people who reflect the diverse nature of society which is why we strive to provide an inclusive environment where individuality is celebrated and we can unleash the potential of our brilliant mix of people.
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To all recruitment agencies: Virgin Atlantic does not accept unsolicited agency CVs. Please do not send unsolicited CVs to our job openings or to Virgin Atlantic employees. Virgin Atlantic is not responsible for any fees related to unsolicited CVs.

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