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Head of Marketing & Communications

Atlanta, GA
Job Type
Salary: Competitive
Location: Atlanta, GA
Closing date: May 04, 2018

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In a nutshell

The Head of Marketing & Communications, N. America is responsible for developing and implementing the N. America marketing strategy to grow the VAA brand, drive NPS, support the JV and achieve online revenue goals of approx. $240m. Leads and integrates a diverse team of specialists with multiple central stakeholders across the business (Marketing, E-Business, Flying Club/Ancillaries, Sales Planning & Distribution, PR Communications). Supports Commercial Mgr, Caribbean on marketing activity. Works with Delta at a senior level on USA JV strategy across Delta Marketing, B2B & Online Distribution.

Day to day

The key responsibilities for the role are as follows;
Strategy & Leadership: Produce and execute the marketing and online sales strategy for N. America to meet commercial, NPS and Joint Venture (JV) goals. Deliver all key marketing KPIs for N. America region.Manage a high performing, multi-discipline team with multiple central stakeholders across the business (Marketing, E-Business, Flying Club/Ancillaries, Distribution, PR & Communications). Manage 3 outsourced agencies combined contract value approx. $2m.
Brand Health: Increase in VAA brand reputation and engagement in order to drive greater premium revenue. Strong levels of media coverage and social media engagement across all N. American gateways.
Online Revenue: Achieve $100m in direct revenue from sites direct accountability.Achieve approx $60m in OTA revenue - direct accountability.Work with Delta to achieve approx. $80m in revenue via - indirect accountability
Regional NPS/Customer Service: Grow and enhance our reputation in the US market with our customers and key stakeholders.Ensure a strong and robust Flying Club program in N. America that drives NPS measured by acquisition, retention and member engagement.Minimize reputational/financial risk from DOT breaches and small claims
Drive the JV: Develop and implement the JV marketing strategy to meet KPIs.  Ensure VAA brand remains strong and compelling in JV comms across all channels.Deliver a high level of marketing support to the VAA/Delta sales teams

About you

The ideal candidate will have a relevant degree plus graduate qualification in Marketing discipline. Strategic thinker with strong commercial acumen.Strong understanding of how to integrate multiple communication channels to build a brand. Proven expertise in some/all of the following: advertising, CRM, social, PR, content marketing, partnerships, events, B2B marketing, digital.Strong digital skills and understanding of how the channels are evolving plus track record of agility in adapting to changes in channels and technology.
High standards of leadership skills and able to represent the business at senior levels.Creative, innovative thinker with a strong aptitude for building brands.Excellent interpersonal and diplomatic skills. Able to navigate a complex set of relationships and manage multiple stakeholders at once.Highly data literate ability to interpret data and devise insight driven plans. Ability to track future trends.Strong understanding of the dynamics of the travel industry is a distinct advantage.Excellent understanding of the US marketplace both consumer and B2B.Ability to manage multiple outsourced suppliers especially agencies.Excellent communication skills needs to be credible at senior levels.

The perks

Our pioneering spirit and passion keeps our brand vibrantly alive. That's why we give our people the rewards that they deserve. We have a whole host of benefits in place to help you enjoy life to the full, as well as a world of travel opportunities including up to seven flights a year to a wide range of fabulous Virgin Atlantic global destinations. We also offer a competitive benefits package including pension and private medical schemes, life assurance, child care vouchers and excellent discounts across the Virgin Group of companies. We appreciate that life is busy, so when operationally possible remote working is available.

Be you - our differences make us stronger 
Virgin Atlantic and Virgin holidays are equal opportunities employers and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. Our aim is to employ people who reflect the diverse nature of society which is why we strive to provide an inclusive environment where individuality is celebrated and we can unleash the potential of our brilliant mix of people.
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